Marketing Plan Essay Example | Topics and Well Written Essays - 500 words - 1

Marketing Plan - Essay Example At the moment, it can be seen that the economic outlook of the US is dim with the FED Chairman announcing that the nation will be experiencing a recession due to the extended problems of trade and budget deficit coupled with the overvalued currency (Bernanke Warns of Possible US Recession 2008). Noting the capital intensive nature of the aircraft production and airline operation, technical expertise together with the ability to accurately price long term contracts become the key primary concerns. This makes large business organizations capitalize on economies of scale in design, manufacturing, and purchasing. On the other hand, smaller companies concentrate on the manufacture of smaller parts and focusing on small market niches. In order to differentiate themselves from the rapidly proliferating no-frills airlines, they are capitalizing in adding value-added services in order to attract and retain customers (Hoovers Database 2008). Airbus is a European aircraft manufacturer headquartered at Toulouse, France and has long been recognized as Boeing's toughest rival. The company is established in 1970 and currently employs 57,000 people in four European Union countries.